Introduce yourself to the mattress that revolutionized memory foam. Since its introduction, the iComfort® Sleep System has helped people get the comfort they need without the potential negatives associated with traditional memory foam sleep systems. In fact:98% of iComfort mattress owners surveyed are satisfied with their mattress purchase97% would recommend iComfort to a friend or colleague9 out of 10 iComfort mattress owners agree that iComfort properly supports their entire body(Source: GFK Buyer Satisfaction Study, 2012)Now, we are introducing all-new iComfort models for 2014 with even more innovations designed to provide you with the cooling comfort and support you need for a rejuvenating sleep experience. Every new iComfort mattress now features:Cool Action™ Dual Effects® Gel Memory Foam – Serta’s latest breakthrough in gel memory foam technology.EverFeel™ Technology for a difference you’ll feel the moment you lie downWe offer a variety of models ranging in feel from luxuriously plush to extra-firm so you can find your comfort match! Shop our iComfort mattress models now.